For the past decade, we've been committed to empowering more people to invest. Through scaling Finimize for Business, we've discovered the profound impact of reshaping businesses' approaches to attracting, engaging, and retaining individual investors.
Consider this: $84 trillion will change hands over the next 20 years, with 50% of that wealth under millennials' control. Additionally, 61% of global wealth will soon be in the hands of retail investors, yet two-thirds of people change their investment providers upon inheriting money.
Those unprepared for this shift risk extinction, while those who adapt stand to dominate.
To support business leaders in this evolution, we're launching The Generation Podcast with Finimize Max Rothery VP of Community!
This series will feature interviews with industry trailblazers, sharing actionable insights on:
👀 Effective marketing strategies for customer acquisition and revenue growth
❤️ Creating products that genuinely add value
🧐 Leadership techniques for building future-ready teams
Our inaugural episode features Chris Worle, the UK's foremost investment platform marketer. Chris spearheaded Hargreaves Lansdown's marketing and digital teams, transforming it into the UK's leading investing platform with 1.8 million clients and over £700 million in annual revenue. He then joined Barclays, where he's revolutionizing the Smart Investor platform by eliminating dealing fees and minimum monthly charges.
In this episode, we discuss:
💸 Leveraging content for revenue generation
🙌 Understanding retail investors' behaviour
🚀 Importance of down-funnel attribution
🤝 Gaining support for digital transformation
Stay tuned for more insights from my chat with Chris over the next few weeks.
Check out the full episode here:
https://lnkd.in/e94JeAA8
Co-founder & CEO at Wealthyhood | Fortune 40U40
1yGreat to join you guys! 🚀